Content Marketing Fundamentals Training Course
Learn how to devise and execute a professional content marketing program.
Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.
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Understand what content is so that you can harness the full potential of content marketing
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Develop and achieve typical and advanced content marketing goals
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Define the foundational elements of successful marketing including defining a unique brand viewpoint and delivering memorable content experiences
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Choose the best type and format of content for your brand
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Define a content process and set up a content calendar
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Package and deliver content with great user experiences on different channels
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Conduct a professional competitive analysis
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Map content to the customer journey
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Know when to create your content inhouse or source your content via outsourcing
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Select and track your content KPIs
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Know which tools to use to help your content marketing program
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Scale your content marketing program
Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.
What You Will Learn
- The three phases of an impactful content marketing experience
- Game-changing questions to ask yourself that will give you the competitive edge
- How to make your content stand out in an oversaturated market
- How to choose and reach your niche audience
- How to optimize your content performance on all platforms
- Common roles and responsibilities within a content marketing agency
- How to use basic and advanced content technology and develop a strategy for your content technology stack
- How to handle the demand to grow once your business is off the ground
Why Learn With Colleen Jones?
Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses
Who Is This Course For?
- Business owners wanting to employ high-converting content strategies
- Entrepreneurs wanting to incorporate content marketing into their marketing strategy
- Content marketers looking to enhance their strategy and implementation skills
- Bloggers, copywriters, video editors and other creatives wanting to target the right audiences
- Anyone wanting to start a professional career in content marketing
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
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